Opinionated breakdowns of what actually works. No affiliate links, no sponsored placements. Just honest takes from people who run the accounts.
Audit tools, bid management, script automation, and AI creative. What is genuinely useful versus what is vendor marketing.
Creative testing, audience intelligence, budget automation, and fatigue detection. The honest breakdown of what moves the needle.
GA4 analysis, attribution modeling, dashboard builders, and data connectors. Know what your data is actually telling you.