Plain-language definitions of AI and marketing technology terms. Written for performance marketers, not engineers.
The practice of deliberately structuring the information you give an AI model to get reliable, campaign-ready outputs. Essential for performance marketers using Claude Code or any other AI assistant.
Anthropic's agentic AI coding environment. Marketers use it to build landing pages, dashboards, and internal tools without writing code.
A free Google tool that lets marketers add and manage tracking pixels on a website without touching the site code. Tags, triggers, variables, and containers explained.
A sequence of AI-powered tasks that execute autonomously, with each step triggering the next without requiring human approval at every stage. How marketers automate multi-step jobs from GTM setup to campaign reporting.
The practice of designing and refining the instructions given to an AI model to produce reliable, accurate, and useful outputs. Includes role assignment, output format specification, few-shot examples, and constraints.
The JavaScript array that acts as a communication channel between your website and Google Tag Manager. The foundation of accurate conversion tracking in Google Ads and GA4.
Building software by describing what you want in plain language and letting an AI translate that into working code. The primary workflow taught on marketers.wiki.
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