The open playbook for performance marketers who build with AI.
Performance marketers are tired of waiting on developers. We have campaigns to launch, budgets to optimize, and stakeholders asking for dashboards we don't have.
AI tools like Claude Code changed the game. Now you can build landing pages, internal tools, and campaign infrastructure yourself - no CS degree required. This site teaches you how.
Ship > Perfect. Your first landing page won't be beautiful. Your first dashboard will have bugs. That's fine. The goal is to build useful tools that solve real problems, fast.
Context > Code. You don't need to understand JavaScript. You need to understand your marketing problem well enough to explain it to Claude. The better your context, the better your output.
Open > Paywalled. All content is free. If we ever create premium offerings, the core knowledge stays open. Marketing is hard enough without artificial scarcity.
I'm Chetan Parmar, a performance marketer with 16+ years building and scaling growth systems across enterprise and high-growth brands.
I've led strategy and solutioning at agencies like Sokrati and Dentsu, winning and growing clients across auto, finance, retail, and travel.
Today, I focus on helping marketers use AI tools to build landing pages, workflows, and internal systems without waiting on developers.
Ready to build? Start with our Claude Code course - from zero to shipping in 7 modules.
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