7-Module Course

Claude Code for Performance Marketers

Turn Claude Code into a leverage tool for performance marketing

Use Claude Code to think, analyze, prototype, automate, and out-learn other marketers. Not to "write copy faster".

1 hour to a complete mental model. Optional challenges for depth.

Who this course is for

This course is NOT about becoming an engineer. It's about directing systems.

1 hour total right now. So this is a compressed but complete mental model, not mastery. Optional challenges extend depth later.

Beginner

Mental models. What problem it solves. Why marketers should care.

Beginner

Complete installation and setup guide for Claude Code on Windows and macOS.

Beginner

Hands-on tutorial: Set up your first marketing funnel analysis with Claude Code.

Beginner → Intermediate

Using Claude Code as a reasoning engine for funnels, experiments, and growth loops.

Intermediate

Ad analysis, funnel teardown, experimentation logic, prompt patterns.

Intermediate → Advanced

Pseudo-code, structured prompts, repeatable systems.

Advanced

Turning insights into internal tools, agents, and unfair advantages.

Campaign-specific landing pages

Simple CRMs and lead trackers

Calculators and internal tools

Funnel prototypes

Logic-driven email systems

Experiment frameworks

All using Claude Code.

Jump into Module 1 and start building your marketing leverage system.